The award was for marketing consistently and effectively using our newsletter and building our database via Constant Contact.
Constant Contact chooses small businesses and organizations from different industries for their All Stars award. Criteria for success includes:
• Communicating with customers and members for all four quarters of the year
• Updating mailing lists often and obtaining permission from all their subscribers to contact them
• High open and click-through rates, and low bounce rates
• Using mailing list sign-up tools like "Join My Mailing List" on a website or Facebook page
• Using reports to gain insights about their contact list and online marketing activities
• Using social media tools and online surveys and event marketing with a high ratio of respondents
Karen is delighted to announce that our recent successful leadership communication project has been entered for a CIPR award by our client, a fast growing, industry leading international investment house.
Karen originally helped develop the model with colleagues at Item as a result of research they carried out on behalf of the International Association of Communicators (IABC).
Leadership communication is consistently the lowest scoring area in our communication research. Whilst there are many leadership development models there are few that specialise in improving leadership communication capability like 'The Engaging Leader' programme below.